| The Brief |
Assist Musicbed in an aesthetic update and launch the brand’s global campaign in North America and Europe.
Musicbed
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| The Content |
The first campaign features Salomon Ligthelm, a South-African director living in Brooklyn. In 60, 30 and 15 seconds versions, our concept sheds light on the creative process: from blank page syndrome to Creative Breakthrough, one of the brand’s main communication messages.
| The Secret Sauce |
A true run & gun shoot at a breakneck pace. The 5S crew took all risks possible to capture Brooklyn’s artistic energy. Salomon’s cycling scene, filmed from the production van, is a good example!
