| The Brief |
In order to promote awareness of NUTRICAP gummies for healthy-looking hair, nails and skin, Nutrisanté renewed its collaboration with 5S for the ideation and production of a TV and Web campaign.
NUTRICAP
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| The Content |
In order to appeal to a wide range of women and make them want to integrate NUTRICAP Gelified into their health routine, the “good for you” angle seemed ideal. By combining deliciousness and beauty benefits in a candy-pink universe, we combined 3D textures, typographic animation and a warm voice-over – which punctuated the ending and emphasised the decadent side of gummy.
| Fun Fact |
Finding the perfect mmmm was no easy task. Our sound designer had to go through 23 takes to find the right gourmet exclamation!
