| The Brief |
To revive the brand and bring it into line with the image of its customers, DeSerres relied on the creativity of 5S for the ideation and launch of an authentic digital mixed-media campaign that advocates boldness and creative freedom.
DeSerres
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| The Content |
In two 15-second versions, the campaign features five local artists (and DeSerres customers) in a variety of disciplines, from pottery to painting, in order to immerse the audience in their creative process and illustrate how DeSerres elevates their various projects. This goes hand in hand with the brand’s broader vision, as expressed by Geneviève Lord, Marketing Manager at DeSerres: “We want to connect with Canadians who have a thirst for creating, who are sensitive to the beauty of art, big or small, and who need to be reminded that all they need are the right tools, materials and advice to achieve their goal.“
| Fun Fact |
5S worked hand in hand with the five artists to co-create a set design and art direction that they felt comfortable in, while truly being represented and listened to. That’s where the magic truly happened.
