| The Brief |
5S was mandated by the Archipel agency to create an impactful brand film to launch Quebec’s city’s latest triathlon, the SAIL Challenge Cap Quebec.
CAP Quebec
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| The Content |
The tallest creative challenge this project entailed: to capture the energy of a major Triathlon – set in a historical setting – prior to it ever taking place. To overcome this hurdle, our creatives focused on the mental preparation and the visualisation facets of one athlete. Through stunning visuals, from blue to golden hour, a thoughtful soundscape, 5S crafted a true day in the life film meant to rally all triathletes out there.
| Fun Fact |
As a Montreal based studio, our team (re)discovered Quebec City under a beautiful new light. Who knew you could swim in an infinity pool facing the St-Laurent?!
