| The Brief |
GURU wanted to make a splash with the launch of Theanine Fruit Punch, their newest organic energy drink, crafted to sharpen brain focus and get minds back on track.
GURU Theanine
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| The Content |
To highlight the impact of theanine and the new flavour, 5S wanted to leverage the brain as a creative vessel. By illustrating the before as more disorganised, distracted and messy, while the after would be organised, focused and symmetrical. This before/after dichotomy allowed us to unveil the new can and its key benefits in a thoughtful way, while materialising the abstract concept of mental clarity. 5S conceptualised and produced the 3D and motion animated launch content in various formats for the digital campaign.
| Fun Fact |
The custom soundscape and music were carefully designed to create a truly unified audio-visual experience.
