| The Brief |
Goodfood hired 5S to showcase its newest partnership with Montreal Canadiens’ Captain Nick Suzuki and launch ‘Nick’s Picks’, a selection of athlete-friendly game-day meals.
Goodfood x Nick Suzuki
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
| The Content |
Since Suzuki is the youngest captain in Montreal Canadiens’ history, we wanted our campaign to bring out Nick’s inner child. Through quirky, yet heartfelt storytelling, we illustrate how Goodfood’s tasty recipes can awaken memories and emotions, while being simple and easy to execute. In the end, 5S was able to create a digital campaign, photo assets and a live cooking livestream to help boost the partnership.
| Fun Fact |
Miko, our very own mini Nick, who also happened to be a hockey player, had the best day of his life: going home with Suzuki’s hockey stick as a gift 🏒
