| The Brief |
GURU counted on 5S’ creative craftsmanship to visually captivate its audiences with the tagline “Get hit with a Punchline” highlighting the energizing benefits of their latest flavour, Peach Mango Punch!
GURU Peach Mango
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| The Content |
Based on the insight that certain situations, no matter how positive, sometimes get the best of us, we built on this context to illustrate the energetic benefits of the new Peach Mango Punch flavour and on concentration – in a larger-than-life way! With all GURU products being plant-based, organic, vegan, and gluten-free, the campaign emphasizes the brand’s commitment to providing natural, quality beverages without artificial additives.
| Fun Fact |
We used over 80+ pieces of luggage to build our very-own Traveller’s Tower of Pisa!
