| The Brief |
5S was mandated by Recyc-Quebec, in collaboration with the Ministry of Tourism (MTO), to produce videos and develop a distribution strategy as part of the awareness campaign “Travel Differently through the Circular Economy”.
RECYC-QUEBEC
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| The Content |
5S visited 12 tourism accommodations across Quebec, to showcase innovative initiatives and passionate individuals deeply committed to the circular economy project.
More than 200 deliverables (videos, banners, communication kits, etc.) were created to reach two target audiences: on one hand, the tourist accommodations, to inspire them to adopt sustainable and innovative practices, and on the other hand, travelers, to encourage them to choose establishments that are pioneers in the circular economy and to rethink the way they travel.
| The secret sauce |
Across Quebec, the 5S team knew how to make hospitality professionals feel at ease, allowing them to effectively communicate their initiatives in front of the camera. These encounters even inspired us to do our part by adopting some of the practices we encountered in the field!
