| The Brief |
Goodfood celebrates camp season by airing a cooking show aimed at children aged 10 to 13 years old. 5S was tasked with creating a format that appealed to children’s imagination and the practical aspects of cooking.
GOODFOOD Camp
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
| The Content |
12 kids, 6 recipes, 1 raccoon – welcome to Camp Goodfood! Hosted by Richard the Raccoon, this series gives 6 pairs of kids a playground in which to cook. To help our tiny cooks, chef Jordana appears to offer them expert advice and encouragement. The series shows parents and kids alike that cooking Camp Goodfood’s special recipes is a wonderful opportunity to spend time together while learning valuable life skills.
| The secret sauce |
Goodfood needed a playground, and 5S created it! A real set and a host of accessories were found, made and customized to bring the Camp Goodfood universe to life in the colours of the famous ready-to-cook brand.
