| The Brief |
KOTI paddleboards came to 5S to launch their new identity into the world with a colourfully quirky campaign, quickly dubbed the “anti brand manifesto”.
KOTI
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| The Content |
Since KOTI worked hand in hand with Canadian Artists, 5S had plenty of colourful textures to play with 🌈 To harmonise the overall look and creative direction we opted for a mix-media approach with a core focus on 3D animation – to highlight those big paddleboards down to their smallest details – and a model-driven studio shoot. This hybrid format granted us the flexibility to deliver several versions / aspect ratios for a successful digital rollout of the campaign!
| Note to self |
Fifteen 10’ paddleboards to blow-up between takes: (1) fills up a studio in a flash and (2) puts your crew’s cardio to a serious test!
