| The Brief |
Following a rigorous call for tenders, the Safety of Quebec partnered with 5S to create an animated movie to teach children aged 5 to 9 how to recognize aggressive situations and to ensure their safety.
THE SAFETY OF QUEBEC
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| The Content |
The 12-minute film is a collection of 4 short scenes that explore 2 main themes: what are safe interactions with strangers and acquaintances, what consent is, and how to enforce it. 5S has assembled a strong team to bring the film to life: illustrators, screenwriters, animators, rigging artists, voice actors, graphic designers, editors… The goal was to create a high-quality 2D animated film with well-crafted environments, and clear prevention messages for children, as defined with the Safety of Quebec.
| The secret sauce |
Phone, backpack, storybook… every accessory was imagined during the illustration and storyboarding phase that precedes animation, as were the environments (children’s bedroom, residential street, school corridor…). No detail is left to chance in the composition of the shots!
