| The Brief |
As part of an equally stylish and sensible content campaign, Nutrifem sought 5S’ creative input to talk about “menopause” in a different way.
NUTRIFEM
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| The Content |
From a human perspective, we shared the experiences of five women who went through menopause on their own terms. Our art and film directors worked hand-in-hand to evoke the fluidity and appeasement provided by Nutrisanté’s range of natural products. This digital campaign consisted of 5 bumpers of 5 sec, 5 short versions of 15 sec, and a full version of one minute
| The Secret Sauce |
For our studio shooting day, working with a 95% female team was a no-brainer #FutureIsFemale
