| The Brief |
Assist Musicbed in an aesthetic update and launch the brand’s global campaign in North America and Europe.
| The Brief |
Assist Musicbed in an aesthetic update and launch the brand’s global campaign in North America and Europe.
| The Content |
The first campaign features Salomon Ligthelm, a South-African director living in Brooklyn. In 60, 30 and 15 seconds versions, our concept sheds light on the creative process: from blank page syndrome to Creative Breakthrough, one of the brand’s main communication messages.
| The Secret Sauce |
A true run & gun shoot at a breakneck pace. The 5S crew took all risks possible to capture Brooklyn’s artistic energy. Salomon’s cycling scene, filmed from the production van, is a good example!
We're always keen to hear
from other creative minds.
Drop us a line at
jobs@5scontent.com