KOTI

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| The Brief |

KOTI paddleboards came to 5S to launch their new identity into the world with a colourfully quirky campaign, quickly dubbed the “anti brand manifesto”.

| The Content |

Since KOTI worked hand in hand with Canadian Artists, 5S had plenty of colourful textures to play with 🌈 To harmonise the overall look and creative direction we opted for a mix-media approach with a core focus on 3D animation – to highlight those big paddleboards down to their smallest details – and a model-driven studio shoot. This hybrid format granted us the flexibility to deliver several versions / aspect ratios for a successful digital rollout of the campaign!

| Note to self |

Fifteen 10’ paddleboards to blow-up between takes: (1) fills up a studio in a flash and (2) puts your crew’s cardio to a serious test!

For any enquiry
or just to say 久し振り
Reach out here

We're always keen to hear
from other creative minds.
Drop us a line at
jobs@5scontent.com