GOODFOOD Travels

For this large-scale project, 5S had to manage the preparation of 4 shoots in Mexico City, Bangkok, Hanoi, and Hong Kong. A small team traveled on-site, supported by a team of local collaborators.

For each one-minute video, the storytelling was carefully crafted to tell the odyssey of Jordana through markets, restaurants, her encounters with locals, and the sharing of culinary experiences, all aimed at showcasing the authentic recipes developed by Goodfood.

5S managed to juggle a large number of deliverables in a short amount of time, structuring the videos around the brand’s two key category entry points (CEP): the fun side of cooking and the hearty nature of Goodfood recipes.