Goodfood x Montreal Canadians

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| The Brief |

Develop and produce an ad featuring star player of the Montreal Canadians, Brendan Gallagher.

| The Content |

To showcase Brendan’s culinary skills, we decided to frame the narrative as if he was playing an actual game, with a sports commentator breaking down every play.

| The Secret Sauce |

To make it as authentic as possible, we recruited TVA sports commentator Sébastien Goulet to consult on the script.

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