| The Brief |
Highlight the key benefits of Décathlon’s loyalty program in five short bumper-ads.
Décathlon
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| The Content |
Each bumper is built around a common strategic structure: absurd situation, comedic hook, key benefit and jingle. Set in a branded blue decor, this minimalist and repetitive format can easily be played on repeat.
| The Secret Sauce |
The 5S and Décathlon teams chose to work with Decathlon employees and clients, as non-actors, to play the scenes. The result speaks for itself!
