| The Brief |
The APCHQ (Association of Construction and Housing Professionals of Quebec) called on 5S to deconstruct its members’ preconceptions in 6 accessible and engaging legal Q&A capsules.
APCHQ: Permit to deconstruct
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| The Content |
To answer simple questions through a radio transmitter, APCHQ lawyers provide clear legal answers to deconstruct myths, clichés and preconceived ideas. This video series reinforces APCHQ’s ability to act as a reliable and trusted source of information for its members.
| The secret sauce |
A thoughtful art direction was used on set to materialize the idea of construction/deconstruction through the use of key accessories such as a toolbox and other stylized elements in the APCHQ’s brand colours.
