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The brief

To honor amateur runner that are dedicated to the pursuit of excellence through a creative collaboration with the clothing brand.

The content

5S approached Tracksmith with a simple idea: to highlight a Montreal runner and his city from a unique angle. This uptempo brand film features the icy side of Saint-Helen’s Island.

The secret sauce

The off-season between winter and spring might be rarely showcased in sports advertising but here, it perfectly represents the spirit of Tracksmith’s NDO [No Days Off] collection.