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The brief

Sell the lavish lifestyle surrounding YUL, the luxury condo and townhouse project rooted in the heart of downtown Montreal.

The content

Inspired by the “YUL is here” slogan, we developed the “MTL is here” concept to highlight different facets of the city within two distinct frameworks: day and night.

The secret sauce

Montreal is such a vibrant city that selling its lifestyle was a walk in the park for our team.