Lancôme Paris

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Lancôme Paris

The brief

Visually illustrate the special bond that millions of women have with Advanced Génifique, Lancôme’s famous anti-aging serum, affectionately known as The Little Black Bottle.

The content

Available in six and fifteen second formats Canada-wide, the Love your Age campaign features two real-life consumers and three influencers: pop icon Mitsou Gélinas, Youtube beauty vlogger Jamie Paige and Instagram starlet Victoria Hui.

The secret sauce

Our work is part of the brand’s global branding offensive, where four Lancôme ambassadors, Kate Winslet, Lily Collins, Penelope Cruz and Lupita Nyong’o tell the Love Your Age story.