Develop an enticing 90 seconds video teaser (web) to complement the launch of Desjardins’ latest social initiative: Viva Montreal.
To showcase the city’s diverse cultural DNA (and trigger a strong emotional response), we developed five personas of different ethnicities, genders and ages. The result? A story-driven teaser that talks to every single Montrealer.
The secret sauce
We cold-called Martin Juneau (a renowned local chef) to borrow his ice cream truck. Who knew cold-calling would actually work?
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